Dolce & Gabbana would like to tell their story in grayscale. It’s whatever they wear, it’s the things they sell with their shiny new store and, judging by their clutterless Manhattan office, it’s whatever they surround themselves with.
In an interview, they are their lives sound almost basic and simple, speaking in heavily Italian-accented English about going to the movies or enjoying great Italian bread and a nibble of salami.
However the tale of galliano is far more colorful than that: They’re two guys who 22 yrs ago started with 2 million lira — about $1,500 — within their pockets and possess since seen their tiny womenswear collection grow to your top-tier type of clothing, accessories or even a restaurant. Come early 2008, the men of Milan (Gabbana) and Palermo (Dolce) will discover their names on two stores in India to increase an overall total of 81 independent boutiques. Their company employs close to 3,500 worldwide.
Normally the one constant with their story: These are deft. When fashion’s mood was serious, so were they. These were all rock ‘n’ roll whenever they would have to be inside the 1990s and now they visit a shift to more proper clothes — suits for males and lovely dresses for ladies. The capability to shift gears seems to be element of their master plan.
Dolce & Gabbana is definitely a go-to brand for celebrities — Madonna is their favorite to wear — and they also draw fashion’s A-list for their runway demonstrates that traditionally have boasted glitz and se-x appeal. On a recent high-powered day, they christened their redesigned Madison Avenue flagship within the company of actors Jason Lewis and Josh Lucas, along with a dinner planned to celebrate their new men’s fragrance with Matthew McConaughey, who’ll star in ads for your One for Men. The designers gave Kate Hudson and Eva Mendes personal tours of the glistening retail space the previous day.
When they met during the early 1980s employed in exactly the same office in Milan, Gabbana’s background is at graphic design. Dolce was the son of any tailor and had learned the trade in a young age.
Mostly you’ll obtain the 45-year-old Gabbana at the office. Dolce, 49, may be the one to make frequent design scouting trips.
Surely, though, the designers needs to be doing more glamorous things too, considering they are setting up a hard target other men they need five different looks within their wardrobe, including work clothes, dinner clothes, sport and casual clothes, something trendy for the clubs. The fifth category is aperitif clothes, worn between work and dinner, Gabbana explains.
“Guys are shopping more like women,” Gabbana said. “They will likely spend more money on clothes, but not clothes for work. They’ll buy maybe four suits a season, nonetheless they love spending on crocodile shoes or cashmere sweaters.”
“Jackets, too,” added Dolce, although he chooses to fend off the chill in the office with a cozy chunky knit sweater over his black shirt, vest and tie.
Men nowadays are trying to find a cool and chic James Bond style, Dolce says. He notes the slim suit of his design partner.
“It’s regarding a clever lover, not really a playboy. A black suit, white shirt is focused on the experience of your guy. It’s an envelope. What’s important is what’s inside.”
This thought is an evolution for the label who had largely built its reputation on slinky styles. The designers are adapting this new philosophy to the womenswear, starting with its much-heralded upcoming spring collection that is certainly romantic and feminine. The emphasis is on delicate dresses.
“We’ve changed many things,” Gabbana said. “We haven’t lost our bodies of your woman but we made the collection more soft. … Don’t worry, we haven’t forgotten se-xy.”
“Our vision doesn’t change each season. We want to explore this standpoint,” he was quoted saying.
The designers pledge that after a few years concentrating on building brand awareness and stepping into new markets, it’s the clothes and accessories that actually their very own attention now. They’ve also got their eye on his or her customers.
The newest store, by way of example, is ultra modern and roomy — even dressing rooms. Initially, the location may appear sparse, but, the truth is, it’s a luxury to possess space to browse a complete offering of womenswear, menswear, shoes, bags, jewelry and the like.
It’s hard to never notice the costs, too. It’s standard for dresses and bags to top $one thousand, so Dolce & Gabbana items aren’t impulse buys for most people. You will discover a more affordable, secondary line called D&G — a gown is more prone to cost $500 — available in its unique branded stores as well as in department and specialty stores.
Thanks to their fine craftsmanship, though, dolce gabbana says their items are supposed to last and grow fully integrated into one’s closet and not be worn just on special events.