Before you decide to select your opinion is an ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. You can see, different colors have different meanings to several people. If you’re unfamiliar with the cultural significance of the certain color this product, brand, or identity you’re promoting could end up failing before it comes with a chance to remove! Let’s take a close look in the cultural significance of color by two of today’s emerging economies.
In China, the colour red is probably the most significant. No where could this be color more prominent than on the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is also colour chinese people associate with fire, one of several five elements its people believe create exactly what exists in nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another from the five elements, our planet, and as a result, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s in contrast to Western cultures in which the color white is utilized to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned having a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as in America, green is symbolic of nature. In India green is also the colour used to honor Islam.
As popular as green is, don’t utilize it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who work in South America, green represents death. But at the center East, green is definitely the shade of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing an unacceptable color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!