You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a post aptly titled, “You Now Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video rather than a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement will be the currency. This can be affirmed by Aberdeen’s latest report, which discovered that “marketers who are using video are seeing (on average) 49% faster increase in revenue.”
Video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the simplest way to attract and engage your audience and may provide as much as an 80% increase in sales.” Even small increases in sales can make a significant difference to profitability. Kale highlights that Dropbox was able to enhance their conversions by 10% simply by adding an explainer video. This translated into ten million additional users for that file hosting service.
What exactly is an explainer video – and how will you sell the thought to new businesses? Most people are too lazy to read the whole text on the website or website landing page. A brief video can hook your prospects and enable them to understand your value proposition. Because of this, your sales cycle reduces – because of the educational effect of the video – and also you generate more qualified leads. Such as a video over a landing page can increase conversion by 80%. Additionally, Google along with other search engines like google rank pages with video more than pages without video. An excellent explainer video frees your sales team to operate on closing high quality prospects rather than repeating the identical pitch again and again to prospective clients.
A perfect video strategy should combine live as well as animation videos. An individual brand or product business may benefit most from live videos. The most effective example is Dollar Shave Club firms that sell something intangible, like service companies, can benefit most out of animation explainer videos, like this one from Blue Triangle Tech. Remember, the main goal is to engage the viewers. If you do that, your video will be a success!
Harrison: What exactly are some components of a high converting explainer video? The very best explainer videos include most of these aspects: Script – The script is the heart in the video. The ideal script is around 90 seconds. It ought to focus on the “pain points” in the customer, while detailing the benefits of utilizing your solution. It must show your customer as a blgjwo together with your product/service as the guide who are able to take them for their best destination.
Graphics – The graphics must consider your audience and should reflect the daily things they encounter in their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you select should reflect your brand well and really should replicate your brand’s “tone” as established on the website/landing page.
Music – Much like voice, music plays an important role in reflecting your brand. It must be keyed to create out the right emotions out of your audience. Animation style – The animation style should be free flowing and easy to comprehend. It may be motion graphics if you are a severe business in, for example, the financial industry, or it may be cartoon should you be an easy-hearted brand, as an app company. In some businesses like construction or architecture, 3D videos may be useful. In the long run, the way your video looks, feels and works depends upon your logo and budget.
Subtitles – As much as 85% of Facebook videos are watched without sound in accordance with research by Digiday. If you are advertising using Social media, subtitles are crucial.
Harrison: Can marketers use an iPhone and merely shoot something themselves? Generally, like several things, I do believe you receive what you buy. I think that selecting the best video partner is essential for video marketing success.