Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s essential to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining room, ordered online or shipped to meet their busy lifestyles. “The objective of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to be more aligned with their lifestyles. It comes from our brand pursuit to attempt to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of advertising at Newks Locations.
Newk’s has always featured an open kitchen, where guests can see everything that goes into their meals. Historically, guests have not always been conscious of the brand’s commitment to fresh preparation and careful ingredient selection. The new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is definitely an Open Book” and lots of fun information about the ingredients and preparation methods.
“This project connects our brand story with the guest experience through an upgraded restaurant environment, coupled with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The style is contemporary and comfortable with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the story of Newk’s roots as a homegrown brand with a desire for food and family, together with their purpose to Strive To Make A Difference with every guest every day. Colour teal, which represents their Newk’s Cares initiative and efforts to boost awareness and funds for research to back up Ovarian Cancer, has been infused to the design in a prominent way. “The brand new teal mosaic tile wall is a vital feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside is going to be upgraded with new awnings, string lights and an inviting patio for families to dine.
“My goal is for guests inside our restaurants to feel the passion behind the Newk’s name, particularly our fascination with food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We would like to feed what matters inside our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The manufacturer aims to go on to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome made from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous portion of hospitality.
Newk’s takes no shortcuts at all, except within our name. Our kitchen is surely an open book where we make each meal to order from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without any fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.